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Robert Tappan Morris and the Internet Worm Robert Tappan Morris claims he only wanted to measure the size of the Internet, but he didn’t count on the speed and power of his program. He wrote a virus program that would spread to other computers. He made the program smart; before it infected a new system, it would actually check and see if there was already an active copy running there. Unfortunately, at the same time, he made it stupid. It would be really easy to prevent the spread of the program just by telling all of the computers on the network to always answer “yes” when the virus checked. So, Morris programmed it to install another copy of itself fourteen percent of the time. The main part of the program was designed to hack into known Unix weaknesses, like the Finger bug and Sendmail. On November 2, 1998, Morris released his creation from a computer at MIT (to hide the fact that the virus was created at Cornell). Within hours, the Internet had slowed to a crawl. Morris hadn’t counted on the speed of the program. Fourteen percent is a small number in human terms, but a huge number in microseconds. Infected computers were spending every available bit of power into hunting for more computers to infect. Some estimates say that the worm hit over six thousand computers, and the government claims damages of at least ten million dollars. The Internet Worm was quite probably the first computer virus to spread across the Internet, and the first one noticed by the mainstream. It forced many computer experts to rethink computer security and the nature of the Internet, and we’re still learning the same lessons today. Robert Tappan Morris was sentenced to probation and a fine, and today he is an associate professor at MIT, the college he released the Internet Worm from.
10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product. 2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them. 3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your profits to help clean the environment. 4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product. 5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product. 6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product. 7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product. 8. Most people don't want to miss out on a major opportunity that they could regret in the future. Tell your prospects you'll be raising the price shortly. 9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product. 10. Most people want to belong to something or a select group. Give your prospects a free member- ship into your club when they buy your product.
Ten Breakthrough Marketing Ideas 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising. 2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package. 3. Trade autoresponder ads with other businesses. If both of you send out information with auto- responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message. 4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message. 5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content. 6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience. 7. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday. 8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus. 9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad. 10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.
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